Your business.
What do you do, who do you help and what makes your approach different? Tell me where the business is now and where you want it to go.
PERSONAL BY DESIGN
A clear plan.
A shared ambition.
A good website starts with understanding the business behind it. You work directly with me, JP, from the first useful conversation to the details that make the finished site feel right.
These seven stages give the project a clear shape. You’ll know what is happening, where your feedback fits and what we need to move forward.
One designer. A shared direction. Care throughout.
Talk.
01 / Understand
Shape.
02–03 / Set the direction
Make.
04–05 / Build & refine
Grow.
06–07 / Launch & care
Talk. Plan.
Get clear.
Your business, your goals and the job your website needs to do.
Talk. Plan.
Get clear.
Your business, your goals and the job your website needs to do.
A GOOD START
We start with a relaxed, free consultation. Tell me about your business, what is working and what you would like to change. We’ll discuss your customers, the enquiries you want and any practical requirements.
I’ll turn that conversation into a clear proposal with the scope, price and next steps. You have something concrete to consider before we begin.
Your part
Bring your questions, your ideas and a little time. An initial chat typically takes 30–60 minutes.
What you leave with
A shared understanding of the project and a clear proposal.
Find the
right direction.
A closer look at your audience, your market and your point of view.
Find the
right direction.
A closer look at your audience, your market and your point of view.
UNDERSTAND BEFORE DESIGNING
We explore the sites you admire, the businesses your customers compare you with, and the qualities that make you different. I look at your existing identity, content and search priorities.
Together, we establish a direction for the structure, look and feel. Those decisions give the design a purpose and help us judge the work as it develops.
Your part
Share your logo or brand guidelines, useful examples and anything you would like the new site to keep or change.
What you leave with
A considered direction, grounded in your business and audience.
Get the
message right.
Useful information, organised around what people need to know.
Get the
message right.
Useful information, organised around what people need to know.
WORDS BEFORE WINDOW DRESSING
We map the information across your pages and make the important messages easy to find. If you have copy ready, I review how it fits the site. If you need help writing it, we agree that as part of the brief.
You review the wording before it is brought into the design. It is a useful moment to check the facts, answer your customers’ questions and make sure the site sounds like you.
Your part
Supply your business knowledge, available copy and imagery. Check the details and approve the agreed content.
What you leave with
A clear content structure and approved words to build around.
See it.
Use it.
Feel it.
Explore the real experience before it goes public.
See it.
Use it.
Feel it.
Explore the real experience before it goes public.
A WORKING WEBSITE
I build your website in a staging environment, where the design becomes a working experience. You can move between pages, try the navigation and see how the layouts respond on your own phone or computer.
Typography, imagery and considered motion come together here. We can discuss how the site actually works for a visitor, alongside how it looks.
From the portfolio: explore the Wartons project ↗
Your part
Explore the preview as a customer would. Make a note of anything you want to discuss.
What you leave with
A working preview of your website, ready for a thoughtful review.
Make the
details count.
A shared review, then the refinements that make it feel right.
Make the
details count.
A shared review, then the refinements that make it feel right.
YOUR FEEDBACK, BUILT IN
We walk through the preview together and I explain the thinking behind the design. You can review the content, test the interactions and point to specific things you would like to improve.
We keep refining the agreed direction together until it feels right. If a new idea changes the scope, we discuss the work involved before moving ahead.
Your part
Bring honest feedback. One collected set of comments makes it easier to see the priorities and keep everything connected.
What you leave with
A refined website that you have reviewed and are ready to approve.
Go live.
Feel ready.
The final checks, a planned launch and confidence making updates.
Go live.
Feel ready.
The final checks, a planned launch and confidence making updates.
READY FOR THE NEXT CHAPTER
Once you approve the site, we plan the move from preview to live. I work through the agreed hosting, domain and SSL setup, and check the layouts, links and forms. For a replacement website, we also consider redirects for changed page addresses.
I’ll guide you through the content system with one-to-one training, so you can make the everyday updates you need. You can ask questions as you get used to the new site.
Your part
Give your final approval, help with the access needed for launch and join the handover session.
What you leave with
Your website live, with practical guidance for looking after its content.
Keep it fresh.
Keep moving.
A website that keeps pace with the business behind it.
Keep it fresh.
Keep moving.
A website that keeps pace with the business behind it.
BEYOND LAUNCH
Your business will keep developing, and your website should be able to follow. I offer ongoing care and support for routine maintenance, content changes and useful improvements.
We can discuss a suitable care plan or scope a specific piece of work when you need it. If improving your search presence is the next priority, SEO support is available too.
Your part
Tell me how much support you need and what is changing in the business.
What you leave with
A clear way to get help and continue improving your website.
BEFORE WE TALK
Bring your ideas.
I’ll bring the questions.
You don’t need a polished brief. A little context is enough to make the first conversation useful. Here are three good places to start.
Your starting point.
An existing website, a logo, a folder of photographs or a blank page. Share what you have and the things that are getting in the way.
Your wish list.
What should the website help people do? A few priorities, a rough budget and any important dates help us shape a sensible first step.
A FEW PRACTICAL THINGS
Before the
first hello.
Still working something out? That’s a good reason to start a conversation.
How long will my website take?
The scope, content and feedback stages all affect the schedule. We agree a realistic plan at the start, including what I need from you and any target launch date. If a deadline is important, mention it in our first conversation.
Do I need everything ready before getting in touch?
No. Bring what you have: your current website, an idea, a list of frustrations or a business that is ready for its first site. We’ll work out what is needed and who will provide it.
Will I work directly with you?
Yes. You work directly with me, JP, through the planning, design, build and handover. You know who to ask and can discuss the thinking behind the work.
Does this process apply to a redesign too?
Yes. For an existing website, we also look at what is worth keeping, the content that needs moving and how to handle changed URLs. The stages are shaped around the actual work your project needs.
YOUR NEXT CHAPTER
Good work starts
with a good chat.
A new website, a fresh direction or an idea you’re ready to explore. Tell me where you are, and we’ll work out the next step together.
Let’s talk about your website [email protected] ↗
Free initial consultation. No obligation.
You’ll speak directly with me, JP.