
A full eCommerce build for a Darwen-based bed and mattress retailer — delivering big brand products at clearance prices with a clean, conversion-focused shopping experience.
Sleepshed was founded in 2014 with a mission to make luxury big-brand beds and mattresses affordable, offering ex-display, cancelled orders and overstocks at up to 60% off high street prices. The brief was to build a WooCommerce store that felt trustworthy and premium despite the discount positioning. The site features a bold hero banner, clearly segmented product categories (bed bases, mattresses, headboards, clearance), best-seller and new arrivals sections, and trust signals throughout — free local delivery, five-star reviews, and great value messaging. The branding work ensured Sleepshed stood apart from typical clearance retailers, with a cohesive visual identity that carries through from logo to product pages to checkout. The result is a smooth, mobile-responsive shopping experience that drives both online orders and showroom footfall.