Blueprint.red Showcase

These bus stop ads were designed as part of a marketing campaign. As well as these, we displayed PVC banners along the main road and placed ads in the local newspaper. In order to keep the audience familiar with the ads, all of them followed the same design. Clean and clear with a splash of colour to draw attention to the ad and strong use of design hierarchy. We had a great turnout for the Open Evening, and we have had far more applications than we have spaces.

The latest 1894 newsletter was designed and created by me. As well as designing the graphical elements, I coordinated the collection of information and took high-quality images for the articles. The idea was to breathe new life into the newsletter and make it an enjoyable and engaging read. The use of great images and colours help keep the readers' attention as well as the use of different themes throughout.

A redesign of the old ITC website was required. Their products weren't showcased and conversions were low. I developed a CMS system for stakeholders to manage and update their own products after working closely with them. In addition, I built my own theme, included email capture, and provided a powerful filtering function for the product catalogue. Having the contact form on every product page, it helps promote enquiries by making it so easy to access. ITC receives information on the specific page on which the form was submitted, so we know exactly which product the clients refer to!

A logo was required that represented the coaching that was on offer. The solution was a beautiful handwritten script and a symbolic butterfly. This butterfly represents the changes people go through during their lifetime, showing how they can adapt to change and emerge stronger and better than ever. The calming teal colour of the ocean and the warmth of the sun set the tone for the brand's colour scheme.

In the process of reviewing documents, it was noted that their design was inconsistent. As part of my role at Darwen Vale High School, I have been updating the documentation to my newly implemented brand guidelines as part of my ongoing role. The purpose of this is to ensure a uniform and professional appearance across all documentation, with the goal of ensuring maximum legibility and ensuring service excellence across the board. In line with the development of the project, the guidelines have been expanded and adjustments have been made to accommodate the different flows of data within the different documents.

PT Tokai Rubber Hose is part of the larger Sumito Riko Group of Japanese companies. A calendar is produced every year to promote 'Go-Anzen-Ni!', which roughly translates into Safety First! The phrase plays a very prominent role in the safety culture of many Japanese companies. In order to help increase awareness of their brand and services, these calendars are distributed to clients in order to provide not only a calendar but an added value with significant dates, Japanese Kanjis, and integration of Go-Anzen-Ni. The design was fine-tuned with the client and printed locally according to design specifications.

A poster was needed to help promote National Heritage Day both within the school and in the local community. Combining elements of both HoDs and DVHS, this eye-catching design was professional and eye-catching. It's easy to quickly see the details of the event when there is a clear text hierarchy. Besides producing and printing the posters, I liaised with the local Heritage centre to distribute them there as well as in Darwen's Town Hall. It was a great success and one of the largest attendances ever!

From logo to the website I created all digital and printed media for Tree Musketeers. It all started with the logo and branding process to set the theme for the website, leaflet and business cards. A bespoke illustrated logo was created which visualises the company name with the 'Tree Musketeers' on show! This logo is now proudly displayed on their company van and gets much love from customers!

Updated certificates were required for the Awards Evening in 2021. It was time to update the old stale design to a more modern approach that matches my updated brand guidelines for DVHS. Our primary brand colour, blue, was paired with the ITC Avant Garde Font, to create an impressive and bold certificate the recipients will be proud to display.

An educational poster was needed to explain the history of immigration and legislation in the local area of Blackburn with Darwen. A clear, concise, and eye-catching design of the timeline attracted students to study the data. By using a splash of colour and chunked data, the information is digestible and appealing.

A website was necessary for Inspiracare to showcase its services online. Our discussion with the client led us to envision a go-happy, positive vibe that matches their ethos of promoting optimism among their clients. We felt it was important to enliven the website by using playful colours and subtle 'happy' animations as the site's service users come from difficult backgrounds. The next challenge was introducing an online referral form, which was achieved through a multistep form, breaking up the length of the form. As well, a blog section was created and training was provided for their first blog post.

Hydro-Gen Fountaine was promoted and elevated with this half-fold leaflet. Throughout the design, a clinical feel was maintained, with a colour scheme that was closely aligned with the product and that of the medical world. For each reseller, the leaflet could be customized, allowing them to provide potential clients with high-quality marketing materials.

A square Hafiz celebration ad was created to be shared on social media and via WhatsApp with friends and family of the client. It was designed to show the luxury and importance of the celebration because it is such an honourable and revered occasion.

Designed to raise awareness of the upcoming college application deadline, this poster combines a simple design with valuable information. We used orange as a featured color to generate excitement (for going to college!) and attract the attention of the students.