A redesign of the old ITC website was required. Their products weren't showcased and conversions were low. I developed a CMS system for stakeholders to manage and update their own products after working closely with them. In addition, I built my own theme, included email capture, and provided a powerful filtering function for the product catalogue. Having the contact form on every product page, it helps promote enquiries by making it so easy to access. ITC receives information on the specific page on which the form was submitted, so we know exactly which product the clients refer to!